Gfinity signs multi-year agreement to deliver F1 Esports Series and Virtual Grand Prix

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Gfinity just announced the extension of its relationship with Formula 1 until 2022. In doing so, Gfinity agreed to provide the main elements of the F1 Esports Series for 2020 and 2021. GFIN will also deliver the F1 Virtual Grand Prix series later this year. Gfinity is a company that offers its experience, and services to help esports companies like game publishers or media companies. By developing esports partnerships, it is growing its own community of gamers. GFIN is a huge esports adviser that worked in the past with huge names like EA SPORTS, or Activision Blizzard.

The Gfinity’s team is now in charge of delivering the F1 Esports Series 2020 and its Pro Draft Reveal Show. They will provide all elements related to the program, and the “Race Control” adjudication system. Writing all rules for the tournament is also a part of their responsibilities. The agreement also said that the Gfinity Arena in London will be the main venue for live broadcasting.

Following the announcement on May 23, delivering the F1 Esports Virtual Grand Prix Series 2020 is now Gfinity’s responsibility. This competition was introduced to replace each F1 Grand Prix that has been postponed or canceled lately because of the COVID-19 pandemic. Tournament operations and broadcast production will be the main features that GFIN will provide for this event.

esports partnership between Gfinity and Formula 1
esports partnership between Gfinity and Formula 1

Image credits to Gfinity

“The F1 Esports Series is one of the most exciting esports tournaments in the world and we are delighted to be working with F1 for a further two years,” said Gfinity’s CEO John Clarke. “The Virtual Grand Prix Series has also caught the imagination of race fans as, shown by the amazing viewing numbers, and we are excited that a new, younger global audience is experiencing the F1 brand in a totally different way.

“We are delighted to extend our agreement with esports leaders Gfinity for another two years,” Said Formula 1’s Head of Digital Business Initiative and Esports Dr. Julian Tan. “Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series. We are excited to build on this foundation to bring further excitement to F1 Esports fans across the globe in the coming couple of years.”

Both parties seem delighted to have agreed on this esports partnership. Gfinity will increase its fanbase while Formula 1 can be sure that its future tournaments will be handled by professionals.

Written by Charles FUSTER

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