Although brands and sponsors have been at the forefront of various major esports tournaments and leagues, they are occasionally overlooked. Here’s a brief on recent moves occurring with Dota 2 sponsors.
Gaming hardware specialist MSI partnered with the University of California Los Angeles (UCLA). Their esports teams are now equipped with the best hardware available for all training and tournament events.
This partnership benefits all collegiate esports athletes, as well as the student leaders and coaches who make up the UCLA Esports teams. This is not a first for MSI since they’ve partnered with major esports organizations in the past.
Electronics company TCL Australia partnered with LetsPlay.Live‘s High School League and is sponsoring it. The top teams of their respective Dota 2 and Clash Royale divisions in the league will be winning a TCL PLEX Android phone worth $499 AUD sponsored by TCL.
Image Credit to High School League
TCL has already been around in the esports industry, having been the TV partners for Call of Duty World League in 2019.
Logistics giant DHL will continue to sponsor and be the logistics partner for all the ESL One esports tournaments being held in 2020. With this extension, the ESL Academy will now be able to offer paths for amateur talent to develop into the professional scene with DHL bootcamps simultaneously held alongside major ESL one events.
DHL will handle the transport of stage equipment, gaming chairs, and monitors, among other logistics. They have now been partners for more than two years starting their first partnered event back in 2018. This is also a win-win situation for DHL who has been unsuccessful in enticing young crowds via traditional means.
paiN gaming, a Brazillian esports group, recently announced it entered into a sponsorship agreement with dating application Tinder. The partnership with Tinder will cover the Dota 2, CS:GO, Free Fire, and Clash Royale teams. This is the second time Tinder sponsored a Brazillian outfit.
HyperX is now the official partner of Virtus.pro. A campaign of special events, gifts, giveaways for the fans, and reviews of brand new gaming gadgets featuring esports club players will be done for starters of this partnership.
After the long-awaited official reveal of team B8 and its roster by Dota 2 legend Danil “Dendi” Ishutin himself, betting site Rivalry announced its partnership with the organization immediately. It will be interesting to see how the erstwhile legend performs with the new squad.
Written by Chandan Padhi